We have developed this app for BUS for which "Superbrands" - the international independent organization that distinguishes brands by excellency, is a first use case.
The purpose is to extend this yearly award and event with a digital experience that brings each recognized brand’s campaigns beyond the pages of the Superbrands book edition. The AWATAR app, lets users scan each brand’s referenced campaigns in the book, which will trigger the video ad to ‘emerge’ from its pages with more information about the campaign and brand.
Added value was recognized for the brands that gathered around this innovative way of communicating.
The AWATAR app
delivers interactive multimedia experiences
through AR - Augmented Reality.
With an intuitive interface you can offer complementary content to your brand's reality.
Currently prepared for video content, this app can quickly be scaled to handle other types of content like audio message, video, static image, or a 3D animated object.
This added dimension empowers your promotional actions.
The app is designed for flexibility, connected to a CMS (Content Management System) where brands, campaigns and content are updated and managed autonomously, with the app’s key image recognition feature being prepared to process, recognize and present content dynamically.
This tool brings brands and users together in an innovative and captivating experience:
Show your CEO Statement, a customer review, or an employee’s suggestion by scanning your design on the Annual Report, a brochure or communication supports that you develop for your facilities.
Let your customers access your campaign video spot by scanning your design from an outdoor or printed communication
Promotions and Experiences
Imagine an "Egg hunt" performed through the app and offer new brand related content for each design found. Or imagine anything else!
We developed the application using:
For the platform
and for the image detection and recognition we used the ARCore and the ARkit to achieve the best performance.
OTT MEDIALive, recorded or downloaded. Hit PLAY!Your favorite shows, series, sports, news, movies and that special content. All available everywhere and when you want it through our streaming service.VR TVWatch TV like you are living it!Enjoy your favorite shows in engaging and interactive environments. Just like real life.VR TRAININGPrepare your employees for all operations!Customized training programs in a virtual environment that replicates effectively your day-to-day operations.