APP AWATAR
BUS
We have developed this app for BUS for which "Superbrands" - the international independent organization that distinguishes brands by excellency, is a first use case.
The purpose is to extend this yearly award and event with a digital experience that brings each recognized brand’s campaigns beyond the pages of the Superbrands book edition. The AWATAR app, lets users scan each brand’s referenced campaigns in the book, which will trigger the video ad to ‘emerge’ from its pages with more information about the campaign and brand.
Added value was recognized for the brands that gathered around this innovative way of communicating.
The AWATAR app
delivers interactive multimedia experiences
through AR - Augmented Reality.
With an intuitive interface you can offer complementary content to your brand's reality.
Currently prepared for video content, this app can quickly be scaled to handle other types of content like audio message, video, static image, or a 3D animated object.
This added dimension empowers your promotional actions.
The app is designed for flexibility, connected to a CMS (Content Management System) where brands, campaigns and content are updated and managed autonomously, with the app’s key image recognition feature being prepared to process, recognize and present content dynamically.
This tool brings brands and users together in an innovative and captivating experience:
Corporate communication
Show your CEO Statement, a customer review, or an employee’s suggestion by scanning your design on the Annual Report, a brochure or communication supports that you develop for your facilities.
Advertising
Let your customers access your campaign video spot by scanning your design from an outdoor or printed communication
Promotions and Experiences
Imagine an "Egg hunt" performed through the app and offer new brand related content for each design found. Or imagine anything else!
We developed the application using:
For the platform
and for the image detection and recognition we used the ARCore and the ARkit to achieve the best performance.
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CYCLOID Technology and Consulting, Lda.
+351 215 878 590 // info@cycloid.pt
Av. Conde Valbom, 30 - 4º Andar, 1050-068 Lisboa, Portugal
Newbury Oxford House, 12 - 20 Oxford Street, Newbury, RJ14 1JB, UK
+351 215 878 590